Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria ) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets, and distributes luxury clothing, accessories, makeup, and home furnishings under the various brands of the Versace Group. In 1994, the brand became a household name after the widespread coverage of the Black Versace dress of Elizabeth Hurley.
Versace launched in New York with celebs, musicians and all the fame and glory you could imagine – but fortunately I was able to get up and personal with the fabulous new line and given a little sneak peak before the official launch of the collection!
Bright animal prints, leather and studs, and Miami Beach prints in iconic dresses (bold designs, and cut outs), skirts and accessories. For men, it’s all about the tailoring. This more affordable, yet still traditional Versace line captures Donatella’s best hits and modernises them, generating this extraordinary line.